“you dress this way because you are showing you are about more than just what you look like.”

“Derived from ‘normcore’ -the term used to describe the trend of wearing unpretentious, average-looking clothes- femcore brings out the personality of the wearer just by allowing it to shine through. This femininity doesn’t overbear the wearer, nor does it even attempt to distract from their personality, its true aim is to compliment.”

  • effortlessly bringing out the core of your unconventional personality

    for women who thrive in their own idiosyncrasy

  • honoring the past and present

    taking pride and inspiration from your history and experiences -whether they are good or bad-
    knowing that life is an ever going journey we can always learn & find inspiration from ✨

  • communityship

    celebrating the sense of fellowship and mutual inspiration from women 🌟

  • environmentally conscious

  • thriving for a positive & epicurean mindset🌿

  • spiritual & thoughtful...but not taking yourself too seriously !